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Netflix’s sleek new typeface will save it a ton of money

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Typefaces are vital to a brand’s identity. For a while now, Netflix has been known by is use of the striking Gotham font. However, spiraling licensing costs have forced the streaming titan to look elsewhere, resulting in it launching its own bespoke typeface: Netflix Sans. Netflix Sans was the product of a collaboration between an in-house team and the iconic font foundry Dalton Maag. It solves a couple of problems: first, Netflix was paying millions every year just for the privilege of using Gotham. When you license something at such a scale, it gets really pricey. Speaking to design blog…

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