Few cars are quite as legendary as the Aston Martin DB5. It’s not because they sold well—just over a thousand were built between 1963 and 1965. And it’s not because they won famous races. Instead, the DB5 became such an icon thanks to an early example of product placement, because it’s the car that James Bond drove in the film Goldfinger. And now, Aston Martin has said it’s going to build 25 of them, complete with gadgets. But they won’t be cheap—each will cost $3.51 million (£2.75 million) plus tax.
In the film, 007’s car was modified by Q Branch and equipped with revolving number plates, machine guns, an oil slick dispenser, and even an ejector seat. In reality, the car used in the film—actually one of Aston Martin’s pre-production prototypes—was modified by John Stears, who won an Oscar for his work. No one knew at the time quite how much the DB5 would steal the show, and after the film the gadgets were removed from the car, then reinstalled some years later.