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Brands have no idea how to deal with being caught in a political firestorm

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Coffeemaker wreckage, political pizza purchases, and erratic boycott calls flooded social media this week as major brands struggle to navigate the riptide of America’s culture wars.

Controversies like Fox News host Sean Hannity’s defense of accused sex predator and Alabama senatorial candidate Roy Moore and NFL player protests have once again thrust consumer companies into the middle of loud fights over charged topics like racism in America and society’s treatment of sexual assault.

Brands have responded to this activism with all the rigid conviction of an inflatable tube man at a car lot.  Read more…

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